On Television, Brands Go From Props to Stars

On Television, Brands Go From Props to Stars
New York Times - LATER this month on 'The Office,' Michael Scott, the painfully clueless regional manager of a paper supply company, will embrace casual Fridays in his own inimitable style. as part of more elaborate marketing deals.What Hollywood and Madison Avenue euphemistically call 'brand integration' was

Kazakhstan to take on Hollywood
Daily Times - Versions in both the Kazakh language and in English will be released.Kazakh President Nursultan Nazarbayev has made the film, which took two years to shoot, a pet project. from Kazakhstan.In its bid to take on Hollywood, the film from the ex-Soviet Central Asian of the project, and liberally tapped into Hollywood's pool of blockbuster specialists

Willie makes it work when hes in the lineup
Kansas City Star - Word made it to Wilson Mizner, a Hollywood screenwriter who was once Ketchels manager